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Chirey Motor México becomes Club Tigres’ newest commercial partner

The automaker’s logo will appear on the right sleeve of the men’s jersey during the team’s first match of the Apertura 2023 season against Puebla on Saturday, July 1.

Nuevo Leon, Mexico – June 30th, 2023 – Club Tigres announces today that Chirey Motor México has become the team’s newest sponsor and its first sponsor in the automotive field, adding another global brand to the Tigres institution’s growing list of partners within different sectors.

Chirey is an automotive subsidiary of Chery International, a globalized automobile brand located in China. The Chirey Mexico offices were built in 2022 and since then, the brand has manufactured more than 25,000 models in our country, already adding 60 distributors throughout the Mexican Republic, aiming to reach 95% of geographic coverage by 2024.

Chery International already has 25 years of experience in the automotive industry and is established in more than 80 countries, and has innovative in developing various technologies to save fuel and reduce emissions into the environment, including combustion vehicles, hybrids, plug-in hybrids and electrical.

“It fills us with pride to add such a successful business partner that has been in the international market for a quarter of a century and that, after only a year of operating in our country, sees the value in our institution to support its brand positioning objectives that aligns with our values of growth, inclusiveness, development and empathy, among others,” stated Mauricio Culebro Galván, President of Club Tigres.

“Tigres has become the most successful team in recent years within an extremely competitive sport and league such as Liga MX,” said Bryan Wu, Executive Vice President of Chirey Mexico. “Today, CHIREY seeks to continue on that path of success, achieving in this first year of life in Mexico, what no other brand had achieved in recent years, and we also seek to become the most important automotive brand in the country in the coming years.”

The Chirey’s slogan states that “Greatness is the way.”

For the next three years, Club Tigres and Chirey will work together in the search of continuing to find that greatness and enrich our history in the Mexican automotive industry and on the field.

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