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Club Tigres pays tribute to away fans with the launch of the 23-24 away jersey in ‘jersey away’ campaign

In partnership with Adidas, Club Tigres launches the away jersey ahead of the Leagues Cup tournament, looking to increase exposure with the fan base outside of Mexico just days after announcing new English-Language Social Media

Since its founding in 1960, Club Tigres has grown into a team with one of the largest fan bases in Mexico and has extended its passionate base far beyond our national borders. The United States has quickly become the country with the most fans of the team outside of Mexico, especially in Texas and California. 

To celebrate that unconditional love and passion for Club Tigres that many of our Incomparables have, the new 23-24 Away Jersey will serve as a tribute and thanks to all the away fans who, despite the distance, hold the team in their hearts. The 23-24 Away Jersey will be available in all sizes and all types: authentic, replica and women’s and children’s shirts. 

“Our incomparable fans outside of Mexico take the passion and pride of our team abroad, so we not only want to recognize them with this jersey, but we also open new communication channels in their language. We want them to know that they are just as important to us as those who support us at the Volcán,” said Mauricio Culebro Galván, President of Club Tigres. 

Pablo Cavallaro, Sr Director of Brand Activation for adidas shared his thoughts about the launch : “At adidas, we are excited to present the launch of the new Club Tigres jersey. With a unique design that combines the team’s tradition with a modern approach, this jersey symbolizes the passion and union between fans and players. We are confident this exclusive jersey will become a must-have for true Tigres fans, both on and off the pitch.” 

This launch follows the announcement of our social channels in English (Instagram and Twitter, @ClubTigresEN) that aim to connect with international fans in their language. Our accounts will feature exclusive content, club updates, engaging interactions, sweepstakes, and the opportunity to be part of the global Club Tigres community. Part of the launch strategy included travelling to

Houston, Texas to interview some fans about how they support the team away from home and surprising them with an exclusive first look at the 23-24 Away Jersey. 

We reaffirm our commitment to our international fans to provide them with the best content so that the passion and spirit of Tigres remains strong both on and off the field. Visit the website and follow us on our social networks to learn more about this and other updates.

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