The anticipation for the Barbie premiere has led to various collaborations with major international brands, bringing the film’s message of inclusion and empowerment to the sports world. Various activities were carried out in the days leading up to the premiere and will continue this Monday at the Estadio Universitario with Tigres Femenil players.
“We’re excited to join the ‘Barbie’ movie excitement with our Bold & Fabulous campaign. We share core values of equality, empowerment, and resilience, and together we seek to inspire girls and young women to achieve their dreams, whatever they may be. This collaboration will be a unique and exciting experience for our fans and the community in general,” said Carlos Valenzuela, Vice President of Operations and Marketing of Club Tigres.
Tigres Femenil is setting the standard for women’s football in Mexico, showing grit and determination in every game. By joining this important launch, the Tigres institution as a whole seeks to continue inspiring girls and young women through sport, breaking stereotypes, and promoting self-confidence as ‘Barbie’ has done for more than 60 years.
For more information, visit our website or follow us on our social networks for more information about the alliance between the Tigres Femenil and ‘Barbie,’ The Movie as well as exciting surprises and activities to come.