From the first moment when the team came together, we knew that DC’s iconic Super Hero Wonder Woman would be a special inspiration for Tigres Femenil and our fans. United together in shared beliefs and values, we are proud to announce the evolution of that connection into an official partnership to be celebrated throughout 2023 and 2024.
Warner Bros. Discovery Global Consumer Products, DC, and Tigres are ready to suit up and deliver a heroic program of events, experiences, exclusive products, and specific content…all in celebration of Wonder Woman and how her spirit motivates our as well as our supporters every day.
The fans of Tigres Femenil baptized the team as Amazonas for their character, dedication, passion, hard work, respect, and courage to fight for each other as well as those around them. All these qualities have led to them becoming the most winning team in Liga MX Femenil while aligning perfectly Wonder Woman’s 80+ years of uplifting and daring storytelling.
Javier Garza, Head of licensing at Warner Bros. Discovery México:
“We are all very excited for this alliance we are kicking off today. For the first time in México we are seeing two entertainment gigants join forces to send a message of strength, compassion and empowerment to all women. This message will be heard loud and clear throught social media, in-stadium materials, outdoor advertising and special edition merchandising. We have a very interesting merch program that will be launched during 2023”.
Carlos Valenzuela, VP Operations, Marketing and Sales of Tigres:
“We welcome Wonder Woman to the Tigres World in an alliance that gives greater visibility to the team and empowers each of the members of Tigres Femenil and all those future generations of girls who see football as a profession.
“This partnership joins our efforts at Club Tigres to support gender equality and female empowerment through our Amazon X Plus pillar”.